![](https://laurencross.net/wp-content/uploads/2019/06/SELS-683x1024.png)
The Client
A baby-wearing consultancy in London, U.K.
The Memo
Design a logo for the SELS website and social media.
The Work
I designed a logo that looks like both the organization’s initials and a person carrying a baby on their back and a toddler on their front.
A Unique Challenge
Hand-drawing the logo’s letters/people was an exercise in patience and determination!