The CLIENT
A cleaning company, based in San Diego, Calif.
The Memo
Create a minimalist logo reflecting the company’s eco-friendly mission to appeal to commercial spaces in need of a local cleaning service.
The WORK
Using the company’s initials and a fresh palette of blues and greens, I created a wave-shaped logo to evoke cleanliness, the beach, and green living.
THE CHALLENGE
Conveying cleanliness while avoiding images of, say, buckets and mops. (Businesses are more likely to be interested in the results, not the process.)
Testimonial
Lauren is unbelievably talented and will exceed your expectations! She almost intuitively knew what we were looking for in a business logo without us being able to verbalize it. The logo she came up with is stunning, her turnaround time was quick, and her communication excellent. Our company will use this beautiful logo for years to come and we can’t recommend her enough. Thank you, Lauren!